Before brainstorming, before designing, before production on any project can begin, the problem at hand must be evaluated.
More importantly, it must be understood. This is the first step in my creative process.
Understanding and solving these types of questions is what sets graphic designers apart from fine artists.
Technically, brainstorming can be done by one individual, but the funniest and most productive brainstorming is the result of several people sifting through the mundane solutions, laughing at the ridiculous ones and pushing themselves to think outside the box.
The key to great brainstorming is ignoring everything you have been told isn’t possible. Dream big then, narrow your options.
Designing with a purpose incorporates imagery, color and typography that work in conjunction with copy to convey
a cohesive message. Designing to strengthen a corporate brand requires consistency in both content and graphics.
The success of a well-designed project cannot be measured by the eye alone. A layout may indeed be beautiful, but did it yield the desired results?